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Why Choose UnitedHealthcare?

You want the best for your family.

That includes access to top quality health care. We understand that buying health insurance can be complicated, perhaps even a little intimidating. But we’ve been at this a long time. The family of UnitedHealthcare companies have served the health insurance needs of individuals and families since 1946. So we know how to make it easier for you to take care of your family. We’re committed to coming alongside you and providing the support you need – from choosing a plan to filing claims and collecting benefits. We combine small-town, family-friendly service with the benefits of a big network to provide you with health insurance you can count on.


Our Company



UnitedHealthOne® is a brand representing UnitedHealthcare branded individual insurance products. UnitedHealthcare family and individual insurance plans are underwritten by Golden Rule Insurance Company. Prior to being purchased by UnitedHealthcare in 2003, Golden Rule Insurance Company had served the insurance needs of families and individuals for decades. The expertise brought in by Golden Rule has now become an important component of UnitedHealthcare branded insurance products offered on Shopping here or calling, means browsing products supported by over 75 years of personal insurance experience.

In 2019, we acquired HealthMarkets Insurance Agency and Chesapeake Life Insurance Company®, which underwrites the SureBridge® branded portfolio of insurance products. HealthMarkets' expertise as a leading distributor of health insurance, Medicare Advantage and Part D products, supplemental and life insurance products along with the SureBridge® portfolio of supplemental products helps UnitedHealthcare provide for the insurance needs of more people. UnitedHealthcare can now meet more individuals when, and where, they find it most convenient, pursuing the UnitedHealthcare mission to help people live healthier lives.



Our People

Our Product Advisors are health insurance plan experts and real people. They get health care needs and budgets, and they’re here to help you. 


Golden Rule Insurance Company, which underwrites many of the individual insurance products, is rated “A+” (Superior) by A.M. Best.F2 This worldwide, independent organization reviews insurance companies and other businesses and publishes opinions about them. Their "A" rating is an indication of the financial strength and stability of UnitedHealthcare products. UnitedHealthcare makes decisions every day to stay financially sound to ensure we can be there for you from the first day to the last day you have your coverage with us.



At UnitedHealthcare, we do our best to ensure our products meet the needs of our customers right now and evolve to meet new needs going forward. We're grateful for any recognition knowing that what we're doing is helping customers. We're also always looking to improve products and benefits to meet the demands of the quickly changing health care landscape.